Save Our Stories is a local nonprofit in Marion, Indiana that works to educate the local community and preserve historic structures, landmarks, and buildings. We approached the SOS rebrand with the intent to create a cohesive and practical brand identity that would function successfully across a number of platforms, digital, physical, and social. 

We implemented a  research-driven approach; studying historic preservation and gathering qualitative information from long-time residents. 

We drew from their established brand (particularly the strong brand equity present that was present in their primary color—red,) but updated it to create a more modular logo that would be flexible to meet their needs. The design was strongly inspired by S-hooks, which are used are lift and connect different devices and materials. We found this metaphor salient for SOS.