Gatherings need to have a clear purpose to set attendees at ease and ensure the time is valuable for everyone. Additionally, when planning a start-of-year event, it’s important to create an atmosphere of possibilities, excitement, and action. Crafting a cohesive look and feel for the event was crucial for meeting these goals.

From presentations to wayfinding to name badges, every touchpoint of the 3 day Kickoff was designed with intentional thought towards making the event memorable and valuable for everyone who attended.

Since the Kickoff was taking place in Miami, we leaned into a bold and tropical visual aesthetic, heavily utilizing bold shapes and the iconic art deco architecture found in Miami.